There’s a point of confusion that arises among home-business entrepreneurs when it comes to using the common terms like ”network marketing.” Sometimes these new terms are mentioned because the old ones are tarnished in some way or because an organization simply wants to appear different. Most of the time, however, these terms are simply misused and misunderstood.The dangerous side effect of not understanding these various terms is often manifested in that marketers apply the wrong strategy for their objectives or end up trying to build on weaknesses rather than the strengths of these various marketing methods.Starting a successful business begins with a clear understanding of what you are getting involved with. Because we could not find ANYONE involved in network marketing to clearly define the difference between Network Marketing, Multilevel Marketing and Affiliate Marketing we decided to do it ourselves.
Things we need to know concerning marketingMarketing involves and contains all the commercial functions that are required to transfer a product or service from the producer to the consumer. This includes advertising, packaging, public relations, and even the human element of customer interaction. Marketing is everything a company does to acquire customers and maintain a relationship with ones customers.
Whatever we call it, we can never forget that our job as a marketer is to get the attention of a target market so that we can sell something to that target audience that they want and need in a way that allows us to earn a profit on our efforts.
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Network MarketingAs the term suggests, network marketing is simply marketing through a network of personal connections or relationships.
The term Network Marketing was first made popular through the 1982 book Megatrends by John Nesbit. In it the author predicts that as our world becomes more high-tech, more consumers will rely on personal connections to make decisions. Essentially, the overload of marketing information requires each individual to filter more information from the world around them. This increases the importance of high -touch skills such as communication, listening, problem solving and public speaking.
Mr. Nesbit predicted that businesses would increasingly rely on passing their marketing messages through their networks of personal connections and thus the term was born. It was quickly picked up by a number of key Amway distributors and spread like a wildfire among distributors for multilevel marketing companies.
It’s important to point out that network marketing is employed by many different types of businesses - not just multilevel marketing. From Real Estate and Insurance agents to Health Clubs, many businesses use Network Marketing to gain new customers and clients. While it most often involves word of mouth, it’s different from pure word of mouth in that network marketing involves some form of recognition or incentive for the word of mouth promotion.
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Multilevel Marketing
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Multilevel Marketing
Multilevel Marketing is a term that describes a structure of marketing and compensation that’s designed to create a sales force by compensating promoters not only their personal sales but also on the sales of other promoters they introduced to the company.
The foundational principle or key element for Multilevel Marketing is the belief that a multilevel compensation structure is more efficient and effective than traditional sales structures. The basic premise is that a successful sales person is more apt to recruit and train other successful sales persons when they have a direct stake in that person’s success. In this way a multilevel structure provides a framework for top producers to create large sales organizations by replicating their activities through a network of promoters.
A key component in the success of Multilevel organizations is in the creation of marketing tactics that are mass duplicatable. This requires that the marketing methods employed are simple to learn and personal in nature to minimize competition in high-visibility channels often employed by Direct Marketers. For this reason most Multilevel Marketing companies employ some level of Network Marketing to market their product and services.
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Affiliate Marketing
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Affiliate Marketing
Affiliate Marketing is primarily an Internet based marketing practice in which a business rewards a marketer for sales (or other actions such as clicks, visitors, etc.) made through their marketing efforts. The affiliate is usually free to market a product or service any way they wish - within the confines of the terms of their agreement with their affiliate network or company - which often includes restrictions on the use of trademarks and competitive advertising.
The main reason companies look to affiliates is to connect with a source of traffic within their target market that they would not otherwise have access to. An ideal affiliate already has an audience or a unique ability to reach a certain audience. They are seeking to monetize that audience by offering relevant products and services to them. This can make for an ideal business relationship.
This is,Jermaine Oiler Felton
Wellness Instructor/Success Coach
Call me: 718-213-6720
Web Address: http://oilthebest.com/aromazenith/
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